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Maxwell House’s Connection with Passover Explained

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Apr 21, 2011
Passover

In our Passover episode, I was stunned to learn that many American Jews rely on a religious text published by coffeemaker Maxwell House to mark Passover. Even the official White House Seder has used it.

So how did the coffee colossus get into the Haggadah business? Sporkful Eater Beth found the answer in this article, an interesting tale at the intersection of faith, marketing and caffeine. /mark

Photo: Flickr CC / 8bitjoystick

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