As you can tell from our latest Slate video, we love taking new foods designed by "experts" and improving on them. A new place called Pop-Tarts World has opened in Times Square, and they're featuring some noteworthy menu items... The menu includes the Fluffer Butter, marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries; the Sticky Cinna Munchies, cinnamon rolls topped