Count Chocula, Franken Berry and Boo Berry--the Big Three of monster cereals--were launched in the early 70's, but in 2010, General Mills announced that these classic treats would only be available around Halloween. This artificial scarcity galvanized a cult following, and now people hoard these cereals during the limited window of availability.
This year is especially special because General Mills has also brought back Frute Brute and Fruity Yummy Mummy, later additions that have not been available for 30 and 20 years respectively.
But are these cereals actually any good? What's the best way to eat them? What combinations are best? What's the ideal amount of time for them to soak in milk before being eaten, and what's the ideal cereal-to-marshmallow ratio in a spoonful?
These crucial questions and more are answered with guest Greg Bensinger of the Wall Street Journal, whose groundbreaking coverage of monster cereals has been featured on the front page of the Journal. Greg and I also debate whether the Journal should issue a correction for its decision to spell it "Fruit Brute" (the old spelling) instead of "Frute Brute" (the spelling in the re-released cereal) in a recent headline.
Plus, I talk to Eater Rachel Gonzales of Pottstown, PA, who has already bought 25 boxes and has plans to buy more.
Links and Such
Video of classic monster cereal commercials