• 10 BEST PODCASTS OF THE YEAR
  • New York Times
  • BEST FOOD PODCAST
  • James Beard Awards
  • Webby Awards
  • 10 BEST PODCASTS OF THE YEAR
  • New York Times
  • BEST FOOD PODCAST
  • James Beard Awards & Webby Awards

cosmic crisp

How To Create A New Apple
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It takes a lot of patience and stellar branding.

A New Apple Is Born

This fall, there’s a new apple coming. It’s been 20 years in the making, and its launch will be the biggest in apple history. We hear the story behind its conception and birth.