In our Passover episode, I was stunned to learn that many American Jews rely on a religious text published by coffeemaker Maxwell House to mark Passover. Even the official White House Seder has used it.
So how did the coffee colossus get into the Haggadah business? Sporkful Eater Beth found the answer in this article, an interesting tale at the intersection of faith, marketing and caffeine. /mark Photo: Flickr CC / 8bitjoystickMaxwell House’s Connection with Passover Explained
Including a Mexican-Ukrainian seder meal.
Buyers would pay premium prices for Yemen’s coffee, if they could only get it.
With no experience in coffee, Mokhtar Alkhanshali heads to Yemen to fix an entire supply chain.