Pictured above is the aftermath of a recent party at my neighbor's house. I love that they sprung for PREMIUM Beast. What does this choice say about them?

Perhaps these people are upward strivers still just setting out into the world. They can't afford more expensive beer, but they're proud enough to spend the extra nickel on a premium product. They want to develop a taste for the finer things, and they want their friends to know they're going places.

Of course, there are other possibilities. Perhaps they're hipsters who enjoy assaulting their own taste buds in the name of irony. Or perhaps the store was just out of regular Beast.