We go on a mission to learn how super premium vodka is made and marketed. Then, we make our own.
planet money
We follow a young truffle dealer as he hustles his way across New York City, then try to figure out why people pay so much for this funky fungus.
What’s the real difference between cheap and luxury vodka? We make our own, and send it to a lab, to find out.
Can tweaking one table turn around a restaurant's prospects?